Zippo Lighter Brand Expands Product Market

Bull Skull Zippo Lighter 20206 - Click Here To Buy!

Bull Skull Zippo Lighter 20206 - Click Here To Buy!

As more people have quit smoking over the past several years, the market for Zippo lighters has begun to decline. While Zippo still remains dominate in the refillable lighter market, a new and broader approach was needed to expand sales. In 2001, Zippo began producing other products. Instead of being single-product business, the time had come for expansion and changes.

The Multi-Purpose Zippo Lighter was the first new product to be released in 2002. This lighter, while not intended for use by a smoker, was aimed towards jobs such as lighting candles, lanterns, fireplaces, grills, and camp fires. While keeping a sharp design, it was able to offer and an adjustable length flame. The new Multi-purpose Zippo Lighter started off strongly that first year by selling an estimated 2 million lighters. With the release of this new product line, many more retailers that formerly didn’t carry Zippo lighters, now carry Zippo products.

Besides only lighter products, Zippo has begun producing pocket knives, watches, bottle openers, flash lights, tape measurers and money clips. Adding these products over the past several years has shown Zippo’s effort to remain competitive in the 21st century. The question is, what will the next new Zippo products be?

Zippo Blu Butane Lighter Released in 2007

Zippo Jack Daniels Pewter Emblem Lighter - Click Here To Buy!

Zippo Jack Daniels Pewter Emblem Lighter - Click Here To Buy!

In 2007 Zippo released a butane gas lighter called the Zippo BLU, the next step in the evolution of the perfect flame. The wind-resistant Zippo BLU lighter is like no other in delivering a consistent, clean-burning blue flame with no odor or aftertaste. Although it still uses a flint wheel, there is a difference in case design and the lighter has no internal user-serviceable parts. Unlike the classic Zippo lighter, the Zippo BLU uses butane instead of light fluid.