Zippo began to engrave initials and providing two types of metal insignia on the lighter the "Scotty Group", depicting dogs, and the "Drunk", portraying a drunkard leaning on a gaslight pole in 1936. The engraving of the initials cost the owner of the lighter one dollar, or 75 cents for an insignia. The return shipment was paid by the owner, C.O.D. The initials were engraved in a frame against a background color. The various colors includes: red, green, blue, yellow, orange, purple, and white. During the thirties and forties, initialed gifts were very popular. It gave the consumer the sense of individuality.
In 1936, Zippo appeared in a mail-order catalog. It was a wholesale catalog of a company in Minnesota directed to retail stores. The retail price was $2.00 which increased slightly from the price Zippos first sold for. Blaisdell also visited many retail stores all over the country to make business relations.
I bought this Zippo lighter last week because I am a big New Orleans Saints fan and also a smoker. I was pleasantly surprised with my purchase when I received it and realized what a high quality lighter a Zippo is. This is my first actual Zippo lighter, I have owned imitation Zippo lighters and I think I will never use another kind of lighter again. You can actually light a Zippo in the wind! I was amazed by how much better my lighter worked than a regular Bic lighter.
I would recommend this Zippo for all you New Orleans Saints fans and a Zippo in general for all you smokers, I will remain a loyal Zippo fan from here on out!